Good marketing strategies are essential to have in any successful business. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter Drucker, known as the founding father of modern management
Marketing is more than a single entity, product, or idea. Marketing is a plethora of components that are useful throughout every stage of your business journey. From before the buying process even begins to long after, it’s essential to have a strategy in place. Our team wanted to share five simple marketing strategies that you should be using in your business.
Social media is everywhere and used by nearly everyone. According to The Manifest, more than 80% of each generation uses social media at least once a day. Beyond keeping in touch with friends and family or looking for ideas and inspiration, consumers use social media platforms to search for products, information, and solutions to problems. Businesses that incorporate social media into their everyday marketing strategy experience broader reach, higher engagement, and increased impressions. Especially when targeting the right audience, age group, and demographics, social media can positively impact your business.
You might not even know where to begin when it comes to starting a blog for your business, but we promise it isn’t as scary as it may seem! Blogging is a wonderful marketing strategy with many benefits, such as driving traffic to your website, converting web traffic into leads, and obtaining long-term results. Create blog content that has value. By being consistent in creating content and giving value to help your target audience, your business will earn a sense of authority in their eyes, which is a useful key strategy to market any business.
Search engine optimization (SEO) can be a daunting topic for most people, especially when it’s not fully understood. Still, SEO can be very beneficial when used in your day-to-day marketing strategy. SEO solely focuses on ranking and visibility in organic search results. For example, when someone looks for a solution or product on a search engine such as Google or Bing, does your business land within the search engine’s top results? How visible is your company in the online search world? SEO makes finding your business, product, or solution readily apparent to a motivated target audience with demonstrated interest or intent to buy based on their online search. Focus on constructing humanistic content that is engaging, unique, and valuable.
Social Media Advertising
One of the single most powerful tools you can utilize in your business is ads. Facebook ads can target users by age, interest, relationship status, location, behaviors, and more. Have you ever searched for a product, solution, or idea and then suddenly noticed several ads appear for the exact thing you were searching for as you scroll through your Facebook feed? That’s the power of advertising. Hubspot provides a checklist to break down the process of creating an ad account.
Social media influencers have already built up the audience needed to help spread product awareness and boost visibility. There are several types of influencers, but micro-influencers are best at spreading your message, product, or service to the proper consumers. Micro-influencers have an audience range of 1,000 to 100,000 devoted followers who admire and respect their expertise on a topic. This category of influencers is incredibly efficient for reaching marketing campaign goals. Find the right influencer, reach out, and evaluate the pricing. Start small, test the waters, see what works best, and go from there.
These are just five simple strategies that you should be using in your business now, but there are plenty more that can open new doors if you have an open mind. If your marketing strategy is struggling or doesn’t seem to be working to reach your business goals and objectives, ALOS can help you get to the next level. From operations buildout to marketing support, our team works with you to formulate a customized approach to help make your goals come to life. Visit our website today to learn more or book a strategy call.